A blog post about goals in early January…I know. I know. It’s a bit cliche isn’t it?
SNAP! came together so quickly last summer, I never really had the chance to step back and think about what I was getting myself into, much less how I was going to accomplish it.
Though your site may have come together a bit differently, I am sure you can identify with finding yourself in the midst of something far bigger than you expected it to be, right?
Where I am at today isn’t where I thought I would be even three months ago…Over the last several months there have been some adjustments. Tweaks here and there. Hopefully, for the better…
It’s really just been the last two weeks however, that I’ve been able to step back, sit down, assess where things are at and set some blogging goals.
Today, I thought I would share the results of some of that planning and the types of blog goals I am setting for SNAP! this year.
Better utilize Google Analytics. I am a bit of a research geek. When I went back to school for graduate work, I spent all my time studying the research and theory for targeting communications.
Did you know that digging deep into your Google Analytics account will tell you nearly everything you need to know about your readers? It does and I am looking forward to spending more time learning about you!
I am planning to share bits and pieces of what I learn along the way…What would you like to learn about Google Analytics?
Boost engagement. When I first started blogging several years ago, Facebook didn’t exist. There was no Twitter. Pinterest wasn’t even thought of.
Back then, we had conversations. Full conversations. Right in the comment section of the blog. It was lovely. Those conversations don’t seem to be happening as much and as a result, I am not getting to know you as well as I would like.
Sigh. This is a hard one for me. I love Twitter. Everything about it. But, I also have to recognize that only 23% of you have joined me there. Pinterest is also lovely, but so few people are really engaging there.
While I will continue to spend time using those tools, I am going to be spending MORE time working on the site and on Facebook.
Engagement is a two way street. I am hoping this also frees me up so that I can spend more time on your sites too!
What do you think? Am I crazy?
Continue to focus on my family. I found this wonderful blogging niche when I met my Mr. and his boys.
While I’ve been pretty good about setting aside the site to be “present” when with them, I have let it suck up all of my personal time (read: sleep). That lack of personal freedom and peace has caused me to be short and cranky. Enough said.
Focus and streamline. I am attracted to shiny things, i.e. easily distracted. I find myself trying every new tool and attending every party and event. In short, I have spread myself to thin (apparently, my body has chosen to combat the spread, by growing to cover it.)
This year prior to engaging in an “online” event, committing to a guest post, utilizing a new tool or attending an event I will ask myself three questions 1) Is this targeted to my niche? 2) Will this benefit my readers and bring me closer to my audience? 3) How much time will this take away from my current activities? 4) How will this affect my family?
This means I will not be going to as many parties. I am not going to be at as many conferences and guess what?! It will be just fine. In fact, I think it will work to everyone’s advantage.
I’ve made it a habit to write down and hang up my goals where I could see them every day (out of sight, out of mind). I am tracking my goals on this calendar:
If you’re so inclined, you’re welcome to download and print a copy for yourself.
So tell me, what are some of the things you’re planning to work on this year?
Oh and speaking of goals…This week’s Twitter #SNAPChat will be all about blogging goals. Watch for more details here on the blog Tuesday afternoon and then join us online Thursday at 10:30 a.m. MST.