Well, according to the State of the Blogosphere by Technorati Facebook is still the number one way to share your blog content.
SHAMELESS PLUG: Pop over and “like” the SNAP! fan page. We’d love to connect.
Just setting up a page isn’t going to cut it. Once you’ve set up your page, take the following steps:
- Invite your friends to “like” your page. After all, they already like you.
- Write a post about the page on your blog and ask people to go like it.
- Once you have 25 fans, create a unique user name that mirrors your blog’s name.
- Install a widget or a link on your blog’s side bar.
- Include a link to your fan page in your email signature.
The “status update” is the key to interaction on your page. Here are a few tips to get you going:
- Update frequently, but not too frequently. Start by posting once a day and slowly increase to two to three times a day. An easy way to provide an update is with a blog syndication tool.
- Update when your friends are online.
- The biggest spikes in traffic on Facebook tend to occur around mid-morning and in the evening around 8 p.m.
- Posts in the morning tend to perform best and posts at the top of the hour tend to see more interaction.
- People share more on the weekend.
- Share the “extras” people are not going to get on the blog – your behind the scenes.
- Ask questions and encourage conversation on your page. An increased number of likes and comments will increase your exposure to others. Use words like how, why, best and most.
- Share multimedia material. Often Youtube videos and photos generate the most interaction on your page.
- Be generous. Share information from other pages with the handy “share” feature at the bottom of each post. Feature other bloggers and relevant information.
- Don’t link your Twitter and Facebook accounts to simultaneously update. You’re trying to be efficient…we know. You will find that the fan base on Facebook and Twitter is quite unique. They’re not necessarily interested in the same content. For those who are following you on both mediums? Well, you might come across a little spammy.
Once you’ve got some fans and your updating frequently, check out Facebook insights. This data will help you fine tune your posting and ensure you’re hitting it out of the park.
Here are a few things to pay special attention to:
- Monthly fan growth. If you’re growing 5-10% monthly, you’re doing really well.
- Watch the average number of likes and comments so that you can determine what content performs the best.
- Check out your demographics and know who you are talking to.
- Track mentions and referrals so that you know who’s sending traffic to your site (and more importantly who to thank).
Finally, remember that every page is unique. At the end of the day, do what feels best to you. Your page will grow organically and provide traffic to your site!