There is quite a bit of buzz going around about easy ways to increase likes on your Facebook fan page. While I’m not going to get into the more sinister methods, and those who use them, I AM going to tell you a great way to increase them on your own – add an incentive.Back story: I’ve had downloads on both Tech 4 Moms and The Organized Mom Facebook pages for quite a while. They don’t get a ton of traffic, so I decided to re-purpose one on each site as a free gift for “liking” my page. When you click “like” you reveal the link to the download! By making this download exclusive, I gained 1000 likes in one week (for the Organized Mom site) and it continues to increase daily. It’s getting something exclusive draws people in.
If everything on your fan page is available to everyone, then there is no incentive to click that like button. Give your fans a little gift for liking you, and they’ll love you for it!
If you want to include a “like” incentive on your fan page, here’s how can you add it to your page:
Decide what you will make available as a download. Is there a pattern you are always asked for? A certain tutorial that has been a hit on your site? Find out what people would be interested in downloading from you and get creating! It may even be as easy as copying over a specific blog post. Like I said, most of the information in my download is readily available on my site. It’s just more convenient to have it in a nice printable version!
Create the document in a publisher or word processing program and save it as a PDF. Upload the document to your website. If you are on a self-hosted WordPress blog installation, this is easy. Just sign into your ftp program and upload it. If you are using Blogger, it can be a little more tricky. You will need to register with a file storage service.
I’ve found Dropbox to be pretty easy to use. As you install the program on your computer it will create some folders for you. The main folder will be called Dropbox, and it will automatically create a subfolder in there called Public. Drag and drop your PDF into the public folder.
- To find the link to give your fans, open dropbox.com in any browser.
- Click on your public folder, and then click the drop down arrow all the way to the right of your pdf document.
- Click “copy public link” and then click copy to clipboard.
- Paste the link either in a notepad file or a word processor file so you know where to find it when you need it.
Install the Facebook tab. Visit the application page. It should walk you through adding it to your page.
- After you click Get Started, allow the application.
- Choose which page to add it to.
- Next it will ask you to install the app. Click on the link it provides you at the top of the page.
- Click the button to add the app to the page.
The next step is to set up your content. There will be 2 links after you click to edit the tab content. The default and the reveal.
The default is where you will add your “like us for access to this awesome download” text. Reveal is where you will add the link to the download. In case you didn’t know a link in html is written like this <a href=”this is where the link to the download goes that you copied earlier”>My Download</a>. Make sure you click save when you are done.
When someone visits your Facebook page, you want it to be the first thing they see so you need to make it your landing page.
Visit your page and click the edit info link at the top next to the page name. Choose manage permissions on the left site and change the default landing page to your new tab page.
To edit the name of the tab select Apps from the left side, find the My Tab and click edit settings. Type the name for the tab such as “FREE gift.”
Sit back and admire your work! Phew! Sorry for the length, promise most of my tutorials won’t be that long! Have fun!
Sarah is a diehard Microsoft and Dell fangirl and former IT Manager, who now spends her busy days taking care of two small children, consulting with technology companies and sparring with Apple fans.