This post contains affiliate links.
The Amazon Associate Program was the very first tool I used to monetize my blog. I am glad I started early. I’ve had years to populate my site with affiliate links. Some of those links didn’t necessarily convert well early on, but as my blog has grown and as older posts have gone viral those older links have really started to pay off. Today I make more money with Amazon’s affiliate program than I ever thought I would. It more than supports my insane book buying habit.
Amazon’s Associate Program was a natural fit for me. I love Amazon and shop there all the time. Speaking of, if you’re not an Amazon Prime member, you should be! I originally signed up for Prime during the holidays almost ten years ago using the free trial (with all intentions of canceling). I can’t tell you how much time it saves me. I purchase almost all of my office supplies and many of my crafting supplies through Prime.
The main criticism I hear from bloggers who haven’t been won over by the program is that the commissions are just to small. They feel that getting a few percentage points on a $10 book or $8 craft supply just doesn’t add up, so they don’t participate at all or only promote big ticket items.
While I agree that these small commissions are not much on their own, they definitely add up. not only that, but the more items you sell on Amazon the higher percentage commission you make from Amazon overall.
Make More Money with Amazon’s Affiliate Program
- Get people “in the door.” One of the great things about Amazon is you earn advertising fees from visitors that visit Amazon and place any qualifying items in their shopping cart within 24 hours of their initial arrival via your link.The strangest commission I’ve ever received? A visitor to my site last December read an old post about how to make Dr. Seuss Truffula Tree Cupcakes, clicked on a link for $1.50 bagged cotton candy and purchased four packs of fiber optic hair clips and several boxes of condoms. Fun holiday party?
Interestingly enough, that cotton candy has resulted in 2,258 clicks. Who knew so many people would click on a bag of fluff?
- Place multiple links for the same product in one post. I’ve tested this a lot. While I get the largest number of clicks early in a post (usually a supplies list), I get the most purchase conversions on the same link later in the post. Now, I always try to link to the product both above the fold and below the fold in a post.
- Don’t forget to link images. People love to click on images. They’re just drawn to them. Rather than have the link go to a spot on your website, link to an Amazon page. You will be surprised how many visits to Amazon this may generate.
- Buyers respond best to reviews and tips. Some of the best conversions I have are actually on blogger book reviews. In the last year, I’ve sold 40 copies of Mindy’s Gourmet French Macarons (view my full review here) reviewed in this post and 18 copies of Kami’s Washi Tape Christmas (view my full review here).I don’t always have time to write up a full review post, but I’ve started telling people why my Amazon link is THE link to click. For instance, I buy xx product on Amazon because it’s the cheapest place I’ve been able to find xx.
- Create shopping lists for things your readers are interested in. I’ve talked about utilizing gift and wish lists around the holidays, but don’t limit yourself to fourth quarter sales. Talk about the Amazon best seller lists, think about other holidays and special occasions like anniversaries, birthdays, Mother’s Day, Father’s Day, etc.
- Update the affiliate links in the ten posts with the highest traffic on your site. This tip will make you more money than anything else. Check the top ten posts on your site and make sure they are optimized for affiliate sales! Once you’ve worked on those posts, update your top seasonal posts. If nothing else they will get people in the door (see tip #1).
Are you utilizing the Amazon Associates Program on your site? What’s the strangest thing you’ve ever linked to or inadvertently sold? I’d love to hear your experiences.