10 Easy Ways to Discover Your Brand’s Voice

Discovering Your Brand's Voice

Branding your blog is exciting and scary all at the same time.  You need to do some intense introspection to decide what it is that your blog is about -- what YOU are about.  Every aspect of your blog should be influenced by the characteristics of your brand: your projects, your photos, your blog design, and your writing. Clear branding helps you to do three important things: to set your blog apart from others’, to reach first time readers, to turn those first-time readers into fans or buyers. In order to accomplish those goals, you need to offer your readers something they can’t … [Read more...]

How to Customize Your Blogger Background with 5 Freebies!

How to customize blogger background

Hey there! I hope everyone is enjoying this fresh start in 2013! I am sure many of you, like me, made a few resolutions for growing and improving your blog! If any of those resolutions include goals for your blog design or branding then you are going to love what I have in store today! A really simple way to give you blog a new look, for a new year! First I am going to show you how to customize your blogger background. Then I have a few freebies for you! To Upload a New Background in Blogger :: 1. Go to your Blogger Dashboard 2. Click on "Template" on the left hand side. Then click on … [Read more...]

Blog Design Tips and Resources

  Today I want to share a few design pointers with you, as well as some blog design resources! Hopefully you will find these tips helpful whether you are paying someone to professionaly design your blog or if you are doing a DIY design. It's time to make the most out of your blog design! #1. Headers The header is the first thing people see when they come to your blog. It should ultimately represent what your blog is all about! The title should be big and bold and preferably be in the center of the header, or if you want it off center, on the left side. We read left to right so it is more … [Read more...]

Working with Brands: Saying No Can Be a Good Thing

Summer, stop! I can hardly believe that we're already nearing the end of June. Unfortunately, there is no pause button on life and I need to get ready for the weeks ahead... Preparing means doing a little deep thinking on working with brands. Next week I will be speaking about working with brands at both Haven Conference in Atlanta, followed by Digital Family Summit in Philadelphia the next weekend. (You can join me by following along on Twitter or Facebook.) As I work on my presentations, one thing keeps popping into my head over and over...One of the biggest mistakes that I see bloggers … [Read more...]

A Beginners Guide to Blogger’s Template Designer

Remember when Tauni told us our blog is like a house? Some of us rent and some own, some have a big elegant house, others a cozy cottage. The common denominator between us all??? We all would like a nice home that reflects our style and is welcoming. Right? And don't we want our blog to feel the same way as the one we just saw yesterday? YES! Today I am going to give you a beginners walk through on using Bloggers Template Designer. Hopefully you can use this information to make sure your blog is as welcoming as your home. Let's jump right in! Getting to the Temple Designer 1. Login to … [Read more...]

Announcing Announced Design

I think I have found what is so utterly cathartic about blogging...I use it as my own "private" confessional. I've not yet determined why chatting online is so much easier than in person (especially since I've met so many of you in person), but it just is... So here it is. Another confession. I get jealous. I get jealous of other bloggers. For real. Deep, deep, "I wanna be her" kind of jealousy. I don't know if you ever feel this way, but I am telling you it's a struggle. One way I've found to work out my issues it to make friends with the bloggers I'd like to be (collective wondering if I … [Read more...]

Easy Blog Design Tips

A couple weeks ago Tauni talked about how your blog is like a house and one of the reasons was the need to redecorate. Sometimes a color is wrong, and sometimes you just want to change the entire design. I definitely understand this feeling, as I just re-designed all of my blogs AND my sister's blog, because I just couldn't stand looking at them any longer! I'm going to let you in on a little secret that helps me make easy blog design tweaks and believe me, you're going to LOVE this!  Especially if you know a little bit about CSS. Before I get into the super awesome secret part, let … [Read more...]

Selecting a Logo: Perception is Everything

You've heard perception is everything...It's true. It's also why selecting just the right logo is such an important part of your blog and/or business. There are five things you should consider when selecting a logo: Visually communicate what you do and/or provide Create a memorable/recognizable marker for future reference and referral Convey credibility and professionalism in your field Communicate a message Be interesting, not distracting The SNAP! logo was designed by our very own team member Lara. Many of you will recognize Lara from her popular creative blog - Less … [Read more...]

What’s in a name?

So, what's in a name? Well, a lot actually. Naming your blog or your business is one of the most important steps toward success. Your name is the first thing people hear, it's the thing they see when they look at your business cards and website. When deciding how we wanted to move forward with this community, we spent days on the name. The thesaurus and dictionary become our best friend. There are a number of things that we considered when selecting the name: We wanted something SHORT - one or two syllables It had to be memorable - bring attention and have a "rhythm" to it Does it … [Read more...]